by David Alby Medina
Publication date: 6th October 2024

Important Note. This project, showcasing an ergonomic bike saddle design, was created and disclosed as part of my Applied Master's Project on 30th December 2021 at the London School of Design and Marketing.
Copyright © 2024 David Alby Medina. All rights reserved. Unauthorized distribution, modification, or commercialization is strictly prohibited.


INTRODUCTION
This project focuses on the development of an ergonomic competition bike saddle designed specifically for virtual cycling, which has grown rapidly due to platforms like Zwift. While virtual cycling has introduced new opportunities, it has also resulted in increased discomfort for many cyclists, especially in static positions. The saddle design presented here addresses these issues by leveraging Design Thinking methodology, advanced 3D modeling workflows, and new material technologies to enhance comfort and performance for cyclists transitioning between virtual and road environments.

Note. Images used on the moodboard are for inspiration purposes only. All rights belong to their respective owners.
The power, elegance, and fluidity of the killer whale are reflected through sharp textures, smooth movements, and dynamic energy. Visual elements balance nature and technology, shaping a design that embodies strength, fluidity, and precision.
Capturing initial ideas and material explorations during early brainstorming sessions
The saddle's sleek and aggressive design evokes the fluid motion and power of an orca, delivering a balance of flexibility and support for optimal performance in virtual cycling
Design & Color Variants. This image highlights the saddle's material and color options. The two-part translucent resins, mainly used for prototypes, evoke sea elements and add a unique touch, with potential to evolve into functional, high-performance products.
Enhanced Ergonomics. This visual highlights the saddle's ergonomic features, offering optimal pelvic support for virtual racing environments. Pressure relief along the central groove and protection in the side areas provide unmatched comfort for cyclists.
Important Note. The rear rail attachment system is not my design. Its adoption has been selected for an hypothetical case,
with no commercial purposes.
The rail mount with aerodynamic shape on the other hand it is my original design, and in this particular case, it is geometrically adapted in angles to match with said third party rail attachment system. This particular rail with aerodynamic design can be re-adapted and transferred to mostly all types of rail attachment systems and shell structures.
Breathability. The lattice padding of the saddle enhances airflow, effectively evacuating sweat and maintaining an optimal temperature, which is crucial for comfort during prolonged virtual cycling sessions.
Product Packaging. The packaging showcases the ergonomic features of the saddle and provides detailed installation and configuration recommendations, ensuring an optimal user experience for virtual and road cycling.
Next, you'll find an overview of the methodology and design process behind the development of this innovation project.
METHODOLOGY
Note. This section is currently under construction and will provide detailed insights into the design methodology and process behind the project.
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