by David Alby Medina
A brief selection of slides from my MA Design thesis at the London School of Design and Marketing (2020–21), representing the starting point of an ongoing journey toward enhanced cycling ergonomics — from early research through to prototype and market-ready concept.
INTRODUCTION
This project focuses on developing an ergonomic competition bike saddle designed for virtual cycling. With the rapid growth of platforms like Zwift, new challenges in rider comfort and posture have emerged. The goal was to address these issues through a design process grounded in ergonomics, biomechanics, and advanced materials.
